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Communications In the Cloud Blog

3 Ways to Prevent Internet Outages from Damaging Your Business

November 7, 2017
Internet Network Outage

As you may have heard – and probably experienced – Comcast’s internet service saw a massive nationwide outage on Monday starting at 12pm CST. While service was restored after 90 minutes, Down Detector, a website monitoring outages, received as many as 10,0070 reports at the height of the issue. This Comcast blackout is only one of many experienced by businesses this year.

Such internet downtime is causing significant damage to SMBs and enterprises across the country, impacting not only employee productivity, but client communications as well. Today the corporate network underpins nearly every critical workflow of a business, from email, video conferencing and VoIP telephone communciations to cloud platforms and database access, allowing even a small service interruption to disrupt a company’s entire operations.

The High Price of Downtime
As a result, any amount of internet downtime is accompanied by significant financial losses. Gartner Research estimates that American businesses typically loose $5,600 for every minute of outage, depending on characteristics such as the industry/vertical they are in, or their risk tolerance. This extrapolates to an average of well over $300K p/hour, a loss that most companies cannot afford.

But these types of outages don’t have to impact you in the future. Here are a few things you can do to protect your business.

1. Invest in Backup Connections

Relying on separate broadband Internet connections from two different ISPs (Internet Service Providers) is a popular solution to the potential problem of losing your connectivity, and along with it, your access to applications critical to your company’s mission. Alternate connections can ensure uninterrupted productivity when your primary circuit is out of service. But while backup links do ensure business continuity in times of trouble, they remain unused most of the time, making many organizations reluctant to invest in one.

2. Ensure Constant Uptime with SD-WAN

SD-WAN technology enables multiple heterogeneous internet connections to function as one unified system, enabling you to make the most out of your primary and backup connections both during an outage and when service is steady. Its intelligent software monitors and adapts to real-time changes in network conditions to reroute your mission critical traffic to your organization’s strongest, most reliable connection at any given moment, and aggregates bandwidth to provide you with exceptional speed and reliability when there are no service interruptions. Its seamless failover capabilities prevent any disruptions in application sessions, including workflows as sensitive as phone calls. In addition, its built-in application awareness capabilities allow you to fine tune your network, always prioritizing the traffic that is the most critical for your business, whether that’s your phone system, call center, a cloud database, or other applications.

3. Choose a Mobile-Ready Voice Solution
If client calls and reliable communications are the lifeblood of your business, the shortest internet outage can have a massive impact on your phone system, and along with it, your productivity, client relations and revenue. But choosing a mobile-ready voice solution can help you ensure business continuity even when your desk phones are out of service. A mobile application gives your employees access to the same phone extension and features that are available on their desk phones, ensuring uninterrupted telephone service during an outage. When internet service is stable, such mobile applications can empower your employees to conduct business from wherever they are, whether that’s the office, from home or on the go.

Putting these backup methods in place ahead of time will keep you connected the next time your ISP experiences a major outage. If you are considering implementing any of these solutions, give us a call, we’d be happy to help!

The S-NET Team
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