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Communications In the Cloud Blog

How Mobile Technology Enhances the Customer Experience

June 4, 2015
Mobile Communication

 

Maybe you’ve heard this business advice before: Meet your customers where they are. If a
business owner wants to follow this wisdom and make the consumer experience as seamless as
possible, that means going mobile. People are inseparable from their devices, so here’s a few
ways mobile technology enhances the customer experience:

Easy Communication

Mobile accessibility enables customers to know what’s going on at all times. When it comes to
the businesses they love, communication is key. Today, virtual solutions amend even something
as simple as placing a takeout order, so customers interact with a company in whatever way they
prefer. Because consumers are so plugged in, this presents a unique opportunity for enterprises.

 

A business can stay in touch with customers and deliver a reliable experience every time they
make a sale. Furthermore, whenever there’s a new promotion, a special offer, or a comparable
event, a business can “advertise” by sharing these opportunities directly with its consumer base.
For those patrons who opt in, seemingly personal deals equate to convenience, personability, and
quality service.

Payment Preferences

No longer must a small business lose customers due to “cash only” concerns. Mobile technology
infuses flexibility into every trade from snow cone stands and LLCs to global-retailers letting the
customers use preferred payment options. This instills trust in a business’ service, but it also
keeps customers from abandoning a shopping cart or failing to check out because they prefer
online payments.

 

Consumers leave happy when they have this level of security and flexibility. Even in a brick-
and-mortar store, tablet-based systems or personal checkouts let customers have the best
experience possible, while the employees focus on providing phenomenal service.

A Personalized Experience

Mobile technology lets businesses collect data, like contact information, product history and
searches, preferences, and similar behaviors from their customers. In turn, companies can tailor-
make an experience targeted at each individual. As a result, the customer wastes less time
looking for information, products, and more. This ensures a better experience.

Streamline Customer Service

If a customer complains, open communication and transparency can be the difference between a
positive and negative review. Through mobile technology, customers easily access customer
service channels, such as the popular social media outlets, to voice their concerns. If a business
doesn’t meet them there, it can transform in to a bad experience that reverberates across your
customer base. With the right technology in place, businesses can communicate with customers
to ensure the best possible outcome.

Implementing Your Own Solutions

If you’re wondering how to take advantage of some of these benefits and enhance the customer’s
experience, the solution may be easier than you imagine. Working with a reliable team, like S-
Net, you can implement mobile and Cloud solutions that will let you meet customers where they
are. For a look at how this works, we offer a free consultation that lets entrepreneurs see how
S-Net can help them operate more effectively.

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