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Omnichannel Communication for Any Industry Need

omnichannel communication omnichannel communication
Casey O'Loughlin September 1, 2023

As technology advances and evolves, your customers consistently want the reliability and seamless experience of omnichannel communication. Almost 90% of consumers now expect companies to offer omnichannel customer experiences across their preferred online and in-store touchpoints.

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Need a refresher on the basics of omnichannel customer service? Check out our previous blog!

We know what you’re thinking; your industry is niche, so could omnichannel communication benefit you? Or you may wonder: Will an omnichannel communication platform fit your unique needs? The answer to both questions is absolutely! 

Omnichannel Communication Allows You to Integrate Your Business-Critical Systems  

Sometimes, your operational processes involve far more apps than just a VoIP phone or a CRM. You’ve got point-of-sale software, ticketing systems, task trackers, transcription software, digital modeling platforms, and ERP systems. It can be quite a chore to keep up with everything while keeping your customers happy.  

But omnichannel communication has you covered! It allows you to unite these channels and systems into one intuitive interface. Not only does this make your life easier when working with the back end, but it also makes your customers’ lives easier. Now, they can avoid wading through repetitive questions, being forced down complicated decision trees, or ending up on frustratingly long holds. No matter how they reach out, they get what they need when they need it.  

Use Case: Quick Service Restaurants + Omnichannel Communication  

Whether customers are ordering over the phone, online, via a proprietary app, or the QR code menu on the table, thanks to the Quick Service Restaurant (QSR) omnichannel approach, all the channels are connected and funneled into one unified system. Requests are compiled, sorted, and routed automatically based on predetermined factors like speed, location, and the time the order was placed. Other factors can include:   

  • Is the order a rush?  
  • Are there any allergies listed on the order?  
  • If the order’s being delivered by a third party, who will pick it up and deliver it?  

Regardless of the parameters, the QSR chefs can see all the orders as they come in and prioritize accordingly. Servers can remain focused on the in-person diners instead of struggling to hunt down take-out or online orders. Customers can use whatever device they want to order food seamlessly. It’s a win-win-win all around.

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Learn more about our QSR Omnichannel Communication Solutions

Omnichannel Communication Gives You the Power to Build Your Workflows  

System integration isn’t all an omnichannel communication platform can do for your business. More and more companies are embracing automation, especially regarding workflows. And why wouldn’t they? Automated workflows allow companies to send customers down the proper path quickly and easily based on predetermined criteria. It eliminates the need to manually “babysit” a customer’s order or request through multiple platforms.   

Use Case: eCommerce + Omnichannel Communication  

Say you’re an embroidery shop getting ready for your busy season. On your website, you have two options for orders: in-store pickup or delivery. Under delivery, there are three options: standard shipping, next-day shipping, and same-day shipping. No matter the customer’s choice, your omnichannel solution is ready to instantly send them down a workflow specific to your shop.  

  • Are they ordering in-store pickup? The system displays current stock levels for the customer, creates a reservation for their selected embroidery within your point-of-sale system, sends you an email with their order details, and automatically sends the customer a receipt of the transaction to bring to the store.  
  • Are they ordering online and want it to be rushed? Your omnichannel communication platform notes that request, logs the purchase into your CRM, and sends the request to the ERP system for further processing.  

No matter what options you give your customer during the ordering process, you can build a workflow full of personalized automation to take care of everything. Some omnichannel solutions are equipped with AI to learn and adapt to customer preferences over time. And if you need more than that, omnichannel communication can also give you new insights into customer data.

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Learn more about our Retail Omnichannel Communication Solutions

Omnichannel Communication Provides Customizable Data Reports 

Standard customer service or other operational software typically offers somewhat limited data. Yes, your CRM tells you how many deals closed, but does it tell you how much inventory you’ve gone through this month? Yes, your VoIP phone system displays how many calls your service team answered, but did it give you an idea of how the customers felt during those interactions? Probably not.

An omnichannel communication platform allows you to control the key performance indicators (KPIs) that matter to you. Let’s use medical practitioners in this example.

Use Case: Medical Practitioners + Omnichannel Communication  

It’s no secret that omnichannel communication solutions have made telehealth possible. Patients can contact their medical providers however and whenever they want—web portal, cell phone, landline, etc. Typically, doctors, nurses, and other caregivers are interested in KPIs like: 

  • No show rates  
  • Virtual patient wait times  
  • Patient satisfaction  
  • Connection quality  

Thanks to omnichannel solutions, the administrative team can quickly generate reports based on these KPIs. No more pulling multiple pieces from multiple platforms and then synthesizing them into a coherent Excel sheet. Now, everything the team needs is condensed into one report immediately, giving them an idea of what they’re doing right and what needs improvement.

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Learn more about our Healthcare Omnichannel Communication Solutions

Enjoy Omnichannel Communication Built for Your Industry with S-NET Engage 

Thanks to solutions like S-NET Engage, omnichannel communication isn’t just for retailers anymore. We’ve built a platform equipped with AI-driven workflows, customizable reporting, sentiment analysis, integration capabilities, and more so that it can benefit any industry—no matter how niche. Interested in learning how S-NET Engage can help you? Reach out to us today; we’d be happy to talk with you! 

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